The Ethics of SMS Regularity and Individual FatigueSMS marketing can be an efficient interaction device, but over-messaging can cause consumer frustration and attrition. Getting the ideal regularity is key to successful SMS advertising projects.Dani Henion, the owner of Textellent, lately hosted a webinar on enhancing SMS messaging frequency. She s
Workflow Mapping For Complex Mobile Campaigns
The Values of Text Frequency and Individual ExhaustionSMS advertising can be an effective communication device, yet over-messaging can bring about client frustration and attrition. Getting the best frequency is crucial to successful SMS marketing campaigns.Dani Henion, the owner of Textellent, just recently held a webinar on optimizing SMS messagin